Tourism Australia
Media Release
30 June 2010
Tourism Australia launches Indonesian-language official website for consumers
Australia.com, Tourism Australia’s official website for consumers, is now available in the Indonesian language. Visitors just need to use the country and language selectors on the Australia.com home page to see locally relevant content in Bahasa Indonesia.
For the year ending 31 March 2010, Australia saw over 114,500 visitors from Indonesia, an impressive increase of 24% from the previous year, despite a challenging year including the Global Financial Crisis and H1N1 scare.
“The holidaymaker and business events segments from Indonesia remain strong, contributing to the steady performance of arrivals from Indonesia into Australia,” said Maggie White, Regional General Manager, South/Southeast Asia and Gulf Countries, Tourism Australia. She adds, “We believe that having Australia.com available in the Indonesian language will help inspire more Indonesians to visit Australia. Tourism Australia will continue to work closely with airline partners and Aussie Specialist travel agent partners to ensure the availability of attractive travel options for Indonesian consumers.”
Tourism Research Australia’s Tourism Forecasting Committee predicts in their 2009 forecast that arrivals from Indonesia are expected to perform well within an average annual growth rate of 7.8% through to the year 2018.
About Aussie Specialists
An Aussie Specialist is a travel agent belonging to a network of retail travel agencies that are specialised in promoting and selling Australia as a holiday destination. These ‘Aussie experts’ have received destination and product training from Tourism Australia via its Aussie Specialist Programme. In Indonesia, about 26 travel agencies are participating in Tourism Australia’s Aussie Specialist programme, and about 37 travel agents have been fully trained and qualified as Aussie Specialists.
About Tourism Australia
Tourism Australia is responsible for promoting Australia world-wide as the world’s best destination for business and leisure.
Through a wide range of activities Tourism Australia aims to raise awareness of Australia’s unique attributes which attract and entice visitors to experience our country.
Our activities in 23 markets, including Australia, include advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and research.
Tourism Australia focuses it activities on the markets offering growth opportunities and the best return on investment. This includes: established markets such as Australia, United Kingdom, Japan, New Zealand, USA, Germany, Korea, and China; growth markets such as Ireland, Canada, Singapore, Malaysia, Hong Kong, Taiwan, and India; and the emerging markets of Thailand, Gulf Countries, Indonesia, Vietnam, Netherlands, Switzerland, Austria, Italy, France, and Nordic.
For more information visit www.tourism.australia.com.
Media queries may be directed to:
Kelvin Yin
Manager, Indonesia, Thailand and Vietnam
Suite 12-1, 12th Floor, Faber Imperial Court
Jalan Sultan Ismail
50250 Kuala Lumpur
Tel: +60 3 2611 1145
Fax: +60 3 2070 4302
Email: [email protected]
Consumer website: www.australia.com